Brand = Reputation: Making Trust Transferable in Succession with Meghan Lynch
Episode Description: How do you transfer trust—built over decades—without losing clients, team confidence, or momentum? In this conversation, Elizabeth and brand strategist Meghan Lynch dig into the human side of brand during succession. Meghan reframes “brand strategy” as the practical process of making a company’s reputation transferable—pulling stories and decision rules out of a founder’s […]